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Meta Tracking Audit
Pixel • CAPI • Deduplication • EMQ
Meta Tracking Audit
A walkthrough of how we validate browser/server events, event ID consistency, deduplication, and attribution reliability.
Watch Audit →
Tracking audits for businesses and agencies
Know Whether Your Marketing Data Can Actually Be Trusted.
Technical tracking audits across websites, ecommerce platforms, Meta, GA4, and Google Ads.
We identify where marketing data begins to diverge—and determine what actually needs to be fixed.
Free Tracking Check
Start with a clearer view of your tracking setup.
See which measurement signals can already be verified, what remains inconclusive, and where deeper investigation may be needed.
Some areas require platform access or deeper validation through a Tracking Audit.
The real problem
Why Tracking Problems Are Difficult to Diagnose
Reporting gaps often look like implementation failures, but the real issue may be attribution behavior, duplicated paths, missing identifiers, or platform-specific reporting logic.
Revenue doesn't match across platforms.
GA4, Google Ads, and Meta report different numbers—but not every discrepancy indicates a tracking problem.
Purchase events are firing, but campaigns still report zero results.
Events can reach the platform while attribution settings, optimization configuration, or event mapping silently fail.
Not every measurement issue is caused by broken tracking.
Sometimes the data pipeline is working correctly, but attribution windows or platform-specific reporting create expected differences.
Changing implementations too early often creates new problems.
Before rebuilding tags or replacing integrations, first identify where the measurement pipeline actually starts breaking down.
Most audits stop at the symptoms. Ours starts with the measurement pipeline.
Our audit process
A systematic way to find where the data breaks.
The goal is not to rebuild everything. The goal is to identify the root cause and fix only what actually needs to be fixed.
Experience across Shopify, service-business websites, third-party forms, booking systems, and multi-platform advertising setups.
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Identify every active data path.
02
Identify where the data starts diverging.
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Validate event consistency across platforms.
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Identify the actual root cause.
05
Fix only what actually needs to be fixed.
No unnecessary reimplementation. No guesswork.
Recent audit walkthroughs
See how we investigate tracking issues.
These walkthroughs show how we investigate real measurement problems—not just how we install tags.
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Google Tracking Audit
GA4 • GTM • Google Ads • Revenue
Google Tracking Audit
A walkthrough of how we investigate GA4, GTM, Google Ads conversion tracking, transaction IDs, and revenue discrepancies.
Watch Audit →Why AdFlowr
Technical depth. Practical answers.
We combine hands-on investigation with purpose-built diagnostics to find where measurement breaks—and explain what should actually be fixed.
Automated checks
Surface visible signals and likely gaps.
Manual investigation
Confirm the cause before changing the implementation.
Still not sure where the data starts breaking?
Book a tracking audit and we'll identify whether the issue is caused by attribution, implementation, or platform behavior before changing anything.
Book a Tracking Audit