Audit walkthrough
Google Tracking Audit
A walkthrough of how I investigate GA4, GTM, Google Ads conversion tracking, transaction IDs, attribution behavior, and revenue discrepancies.
Topics covered
- ✓ GA4 and GTM event flow
- ✓ Google Ads conversion tracking
- ✓ Transaction ID consistency
- ✓ Revenue value discrepancies
- ✓ Attribution vs implementation issues
Need this checked?
If GA4, Google Ads, and your backend revenue stop telling the same story, the first step is identifying whether the gap is attribution behavior or a tracking issue.
Book a Tracking Audit